Even as more and more states in the US are opening land-based sportsbooks in casino and horse racing venues, the shift toward betting sports online continues. First driven by the big commercial offshore sportsbooks taking action online, private bookies remain the primary driving force today with the help of pay per head sites such as Payperhead247.
Building a Professional Online Presence
The majority of sports bets are now placed online and there is no going back from this fundamental shift in the sports betting industry. Through more traditional online software applications for desktops and laptops to bets placed on a mobile sports betting platform for handheld devices, today’s modern sports bettor is looking for fast and easy access to their online sports betting account.
As a private bookie trying to run and manage a successful independent sportsbook, you need to present a highly professional online presence for your existing sports betting customer base as well as for prospective customers. You may not think your are competing against the big commercial online books, but they continue to go to great lengths to attract sports bettors to their highly elaborate sports betting websites.
You could never afford to match what those big books have spent to build and maintain their betting sites, but the great news is that you do not have to. Quality PPH services such as PPH247 can enhance your overall marketing efforts with a company website that has been custom designed to meet your particular business needs. Best of all, the cost is already included in the low weekly price per head fee you are paying for each of your active customers.
Marketing Your Customized Bookie Website
Most cut-rate pay per head sites selling their services on a low price alone can set you up with a generic sports betting site that looks like it was designed by your seventh-grade nephew. If you consider yourself a cut-rate bookie, then this plan might work for you.
What you really need is a customized site that can level the playing field with the big commercial online books. You need the ability to build out your betting board with a wide array of sports betting options. You need an interactive online dashboard that can keep you updated on the action coming in at a moments notice. You also need the ability to create comprehensive online account profiles for each of your betting customers complete with any betting and credit limits you want to put in place.
The combination of attractive graphics that will catch the eye of sports bettors combined with backend software features that can generate real-time business analytics is vital to your success as a private bookie. To run a professional operation that can expand and grow to meet all of your financial business goals requires professional business tools such as a customized website.
Features and Benefits of a Custom Bookie Website
When it comes to fully analyzing any pay per head bookie software service, it all comes down to the features it provides and how those features provide a benefit to your bookie operation. The basic concept of booking sports bets remains constant across the sports betting industry, but as a private bookie, you have the luxury of shaping your individual customer base in a manner that best suites your business needs. Some bookies are only looking for select high rollers that add a higher level of risk and reward to the equation. Some bookmakers only want to work with recreational bettors that tend to become rather predictable in their betting habits.
Whichever path you choose to take, the following features (and the benefits they provide) should be a part of your business website:
- Easy to Navigate Software
- 24/7 Customer Support
- Software Tools to Move Lines and Change Your Betting Board
- A Messaging System to Communicate With Your Betting Base
- Updated Graphics Reflecting Current Betting Events
- Zero Downtime
The list above just covers the basics. The overall goal of your pay per head customized website is to create that highly professional online business presence that can attract sports bettors to your bookmaking services. This will be the biggest and most powerful tool you have when it comes to growing your business while also reaching those short-term and long-term financial goals you have set for yourself.